Top 5 Website Mistakes Construction Companies Make
Most construction firms in London lose work before clients ever call. The culprits: outdated sites, slow pages, weak CTAs, and thin local SEO. Below we model how a modern rebuild + SEO can translate into more enquiries, more booked jobs, and major monthly revenue.
Top 5 Website Mistakes Construction Companies Make
If your site was built years ago, it’s probably costing you enquiries. These five issues push would-be clients to competitors and keep you buried in Google. If you’re ready to modernise, explore our Web Design services, SEO services, and full list of Digital Services.
- Outdated & non-mobile design — Poor UX on phones kills trust and conversions. A clean, responsive rebuild fixes this.
- Weak or missing CTAs — No “Get a Quote” or “Request a Site Visit” means fewer leads. Clear CTAs + sticky headers lift enquiries.
- Slow site speed — Heavy images/cheap hosting slash rankings and hike bounce rates. Optimisation + quality hosting are key.
- No local SEO — You don’t appear for “house extension London” or “loft conversion London.” Structured service/area pages solve this.
- Unclear proof — Thin case studies, low-quality photos, and no testimonials reduce credibility. Showcase projects and reviews prominently.
Projected Revenue Uplift: London Keywords
This illustrative model estimates additional enquiries and booked jobs if your redesigned website ranks in the top-3 for high-intent London searches. Assumptions: Top-3 CTR 18%, Page-2 CTR 1.5%, enquiry rate 6%, close rate 30%. Replace average project values with your own to personalise the projection.
| Keyword | Monthly Searches | CTR (Page 2) | Clicks (Page 2) | CTR (Top 3) | Clicks (Top 3) | Enquiries (Top 3) | Jobs/mo (Top 3) | Avg Project Value (£) | Revenue/mo (Page 2) | Revenue/mo (Top 3) | Revenue Uplift (£/mo) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| house extension london | 5,400 | 1.5% | 81 | 18.0% | 972 | 58.30 | 17.49 | £80,000 | £117,600 | £1,399,200 | £1,281,600 |
| loft conversion london | 3,600 | 1.5% | 54 | 18.0% | 648 | 38.90 | 11.67 | £50,000 | £48,000 | £583,500 | £535,500 |
| kitchen extension london | 2,400 | 1.5% | 36 | 18.0% | 432 | 25.90 | 7.77 | £60,000 | £39,600 | £466,200 | £426,600 |
| basement conversion london | 1,300 | 1.5% | 20 | 18.0% | 234 | 14.00 | 4.20 | £150,000 | £54,000 | £630,000 | £576,000 |
| bathroom renovation london | 2,200 | 1.5% | 33 | 18.0% | 396 | 23.80 | 7.14 | £10,000 | £6,000 | £71,400 | £65,400 |
| new build contractors london | 700 | 1.5% | 10 | 18.0% | 126 | 7.60 | 2.28 | £300,000 | £54,000 | £684,000 | £630,000 |
| construction company london | 4,000 | 1.5% | 60 | 18.0% | 720 | 43.20 | 12.96 | £25,000 | £27,000 | £324,000 | £297,000 |
| TOTAL | 19,600 | 294 | 3,528 | 211.70 | 63.51 | £346,200 | £4,158,300 | £3,812,100 |
Illustrative model. Assumes Top-3 CTR 18%, Page-2 CTR 1.5%, enquiry rate 6%, close rate 30%. Adjust to your pipeline.
Why Most Construction Companies Need Their Websites Rebuilt
A rebuild aligns design, speed, messaging, and SEO so your site functions like a 24/7 sales rep. See our Website Rebuild services for details, or view all Digital Services.
- Faster, mobile-first pages that rank better and convert more.
- Clear CTAs & forms (quote requests, site surveys, WhatsApp chat).
- Local SEO content for boroughs and services (e.g., Putney lofts, Hampstead basements).
- Trust signals — project galleries, before/after photos, accreditations, insurance, warranties.
- Lead capture & automation into your CRM with instant acknowledgements.
FAQs: Revenue from a Website Rebuild
They’re illustrative. Replace CTR, enquiry and close rates with your actuals. The takeaway: ranking top-3 for high-intent London terms can produce a step-change in enquiry volume and booked work.
Speed, UX, and conversion gains are immediate. SEO gains build over weeks and months. Publishing targeted London service pages and case studies accelerates results.
Dedicated pages for each service + borough (e.g., “Loft Conversions in Wandsworth”), optimised project case studies with geotags, and a strong Google Business Profile with reviews.
Ready to Capture More London Projects?
Forwardify designs, rebuilds, and optimises construction websites that rank locally and convert visitors into booked site surveys.
Thomas Carpenter
FounderWorking closely with clients to create visually compelling, strategic solutions built for long-term growth is what we do.
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