Boost Your AI Visibility with Generative Engine Optimisation (GEO)
Search is changing. Customers are asking AI tools—like ChatGPT, Perplexity, and Google’s AI Overviews—for answers. Forwardify’s GEO service makes sure your brand is cited, recommended, and discoverable inside these AI-generated results, not just the traditional “10 blue links.”
What is GEO?
Generative Engine Optimisation (GEO) is the process of preparing your content, entities, and brand data so AI systems can confidently retrieve, summarise, and cite you in their answers. Instead of competing only for rankings, GEO ensures your expertise is used as a trusted source inside AI responses.
Generative engines (ChatGPT, Gemini, Perplexity, Microsoft Copilot, You.com and more) aggregate a handful of reputable sources to produce direct answers. GEO helps you become one of those sources—consistently.
If a buyer asks, “Who’s the best website design agency in London?” GEO improves the chance the AI includes Forwardify—and you—in that answer.
Why GEO Matters Now
- AI answers are replacing long result lists—be included in the short list of sources
- Visibility across chat, voice, and AI Overviews (not only Google SERPs)
- Strong early-mover advantage while competitors focus only on SEO
- Better information architecture so AI can parse and trust your content
- More qualified enquiries from “answer-stage” discovery
GEO + SEO = Complete Visibility
SEO builds authority and rankings in traditional search. GEO makes sure that authority is recognised by AI systems and reused inside generated answers. Together, they future-proof your organic growth.
- Appear in AI summaries, chat answers, and AI Overviews
- Strengthen brand entities in knowledge graphs and citations
- Win “zero-click” questions where AI gives a single recommendation
- Increase qualified enquiries from users already in decision mode
How Our GEO Process Works
Audit & Strategy
We review your content, entities, citations, and architecture to build a GEO roadmap aligned to business goals.
AI Content Structuring
Restructure pages for machine readability: headings, FAQs, snippets, sources, and supporting evidence.
Entity & Schema
Enrich brand, product, and location entities with schema and knowledge-graph aligned data.
Prompt Testing & Optimisation
Test prompts across AI engines, track inclusion, then iterate content and citations to improve coverage.
Forwardify’s GEO rollout put us into AI answers within weeks. We’re being name-checked in summaries where our competitors don’t appear—enquiries are up and sales cycles are shorter.
Michael T.
Business Owner
Why Choose Forwardify for GEO?
AI-First Methodology
Proven GEO frameworks built on 20+ years of SEO experience and modern AI retrieval patterns.
Measurable Inclusion
We track prompt coverage and citations across engines—so you see when and where you’re included.
Entity Strength
We harden brand, product, and location entities so AIs can verify and trust your expertise.
Continuous Optimisation
As AI engines evolve, we refine prompts, content, and citations to keep you in the answer set.
Want to combine GEO with traditional SEO? See our SEO service.
GEO FAQs
Ready to Be Included in AI Answers?
Let Forwardify design and execute a GEO strategy that gets your brand cited across AI search experiences.