Terms & Conditions | Forwardify

1. About these Terms

These Terms and Conditions apply to all work undertaken by CG Web Design Limited trading as Forwardify, referred to in these Terms as “Forwardify”, “we”, “us” or “our”.

The client, customer, company, organisation or individual instructing us is referred to as “you”, “your” or “the Client”.

By approving a quotation, proposal, estimate, order, statement of work, email instruction, payment request or invoice, you agree to be bound by these Terms and Conditions.

These Terms are intended primarily for business clients. If you are acting as a consumer rather than for business purposes, you may have additional statutory rights which cannot be excluded by these Terms.

2. Our Services

Forwardify provides professional digital services, which may include website design, website development, website rebuilds, search engine optimisation, generative engine optimisation, large language model optimisation, content creation, conversion rate optimisation, hosting, maintenance, consultancy, electronic forms, email marketing and related digital services.

The specific services to be provided will be set out in a quotation, proposal, estimate, statement of work, project brief, email agreement or invoice.

3. Scope of Work

Only the work expressly included in the agreed quotation, proposal, estimate, statement of work or written instruction is included in the quoted price.

Any additional work, changes, revisions, extra pages, new features, additional integrations, content changes, design changes, consultancy, troubleshooting, support or work outside the agreed scope may be charged separately.

Where there is any conflict between these Terms and a written proposal or statement of work, the proposal or statement of work will take priority for that specific project, but only to the extent of that conflict.

4. Quotations, Estimates and Approval

Unless otherwise stated, quotations and estimates are valid for 30 days from the date issued.

Work will begin when you approve the relevant quotation, proposal, estimate or instruction and, where required, pay the requested deposit or initial invoice.

Approval may be given in writing, by email, by payment of an invoice, by electronic acceptance, by verbal instruction, or by any other clear instruction to proceed.

Estimates are based on the information available at the time they are prepared. If the project requirements change, or if additional work is required, we may issue a revised estimate or charge for additional time and costs.

5. Payment Terms

Unless otherwise agreed in writing, all invoices are payable within 14 days of the invoice date.

For project work, we may require a deposit, staged payments, milestone payments or payment before launch, delivery or handover. Where staged payments are agreed, each stage must be paid in accordance with the payment terms stated on the invoice.

For recurring services, including SEO, GEO, LLMO, hosting, maintenance, support, retainers or ongoing consultancy, invoices will normally be issued monthly, annually or as otherwise agreed.

All prices are exclusive of VAT unless stated otherwise.

You are responsible for paying all agreed fees, expenses, third-party costs, subscriptions, licence fees, hosting fees, domain fees, advertising spend and other charges agreed or incurred on your behalf.

6. Late Payment and Suspension of Services

If payment is not received by the due date, we may pause work, suspend services, withhold delivery, delay launch, restrict access, suspend hosting, suspend support or stop providing services until the outstanding balance is paid.

For business clients, we reserve the right to charge statutory interest, compensation and reasonable debt recovery costs on overdue invoices in accordance with applicable late payment legislation.

Suspension of services due to non-payment does not remove your obligation to pay outstanding invoices or agreed recurring fees.

We are not liable for any loss, delay, ranking change, website disruption, email disruption, missed opportunity or other consequence arising from the suspension of services due to non-payment.

7. Client Responsibilities

You agree to provide all information, access, content, approvals, images, credentials, brand assets, business information, legal notices, policies and feedback reasonably required for us to perform the services.

You are responsible for ensuring that any material you provide is accurate, lawful, non-infringing, suitable for publication and not misleading.

You are responsible for obtaining any necessary rights, licences, permissions, consents or legal approvals for content, images, videos, fonts, trademarks, brand materials, testimonials, claims, regulated statements or other materials supplied by you.

You are responsible for reviewing and approving all work before publication, launch, distribution or use.

You are responsible for checking all materials that are live on your website and digital channels, including text, images, graphics, downloads, videos, testimonials, claims, logos, third-party references, embedded content and any material added by you, us or another supplier.

Delays in providing content, access, approvals or feedback may affect deadlines, delivery dates and project costs.

8. Content, Copywriting and Claims

Where we provide copywriting, content creation, blog writing, website copy, SEO content, AI-assisted content or marketing material, we do so based on the information available to us and the instructions you provide.

You remain responsible for checking factual accuracy, legal accuracy, regulatory compliance, professional claims, pricing, service descriptions, industry-specific statements and suitability before publication.

We are not responsible for claims, statements, promises, regulated information or representations that you approve, supply or instruct us to publish.

Unless expressly agreed in writing, we do not provide legal, financial, tax, medical, regulatory or other professional advice. Any content we create should be reviewed by a suitably qualified professional where specialist compliance is required.

9. Copyright, Third-Party Rights and Client Approval

We take reasonable care to avoid the use of materials that knowingly infringe third-party copyright, trade marks, design rights, image rights, database rights, moral rights or other intellectual property rights.

However, you acknowledge that websites, digital content, AI-assisted content, stock assets, third-party materials, supplied images, supplied copy, design references, plugins, themes, fonts, online media and embedded content may carry third-party rights.

You are responsible for reviewing and approving all website content, images, graphics, videos, copy, downloads, documents, layouts and other materials before publication or launch.

You must notify us in writing before publication if you believe any material may be inaccurate, unlawful, unsuitable, unlicensed, copied, restricted or potentially infringing.

Once you have approved content for publication, requested launch, or allowed content to remain live, you accept responsibility for the content displayed on your website and associated digital channels.

We shall not be liable for inadvertent or unintentional copyright infringement, trade mark infringement or other third-party rights issues arising from materials supplied, selected, approved or published by you, or from content that you have reviewed and approved, except to the extent that the issue was caused directly by our deliberate infringement or failure to use reasonable care and skill.

You agree to indemnify and hold us harmless against any claims, losses, damages, legal costs, settlement costs, takedown requests, licence fees or expenses arising from any allegation that materials supplied, approved, requested, uploaded or published by you infringe any third-party rights.

Where a potential infringement issue is brought to our attention, we may remove, replace, disable or amend the relevant material where reasonably practical. Any investigation, replacement content, redesign, image sourcing, licensing, legal review or remedial work may be charged separately unless the issue was caused directly by our breach of these Terms.

10. AI-Assisted Work

We may use artificial intelligence tools to support research, drafting, ideation, image generation, content structuring, code assistance, SEO analysis, GEO analysis, LLMO analysis, productivity or other parts of our workflow.

AI-assisted work is reviewed, edited and shaped by us, but you acknowledge that AI tools can produce inaccurate, incomplete, similar, outdated or unsuitable outputs.

You are responsible for reviewing and approving final materials before publication or use.

Unless expressly agreed in writing, we do not warrant that AI-generated or AI-assisted content is unique, free from third-party similarity, suitable for regulated sectors, legally compliant or appropriate without human review.

11. SEO, GEO, LLMO and Digital Marketing Services

SEO, GEO, LLMO and related optimisation services are intended to improve the structure, content, technical quality, discoverability, relevance, performance and presentation of your website and online presence.

Search engines, AI search systems, large language models, social platforms, directories, Google Business Profile, review platforms and third-party services are controlled by third parties and change frequently.

We do not guarantee:

1. first position rankings;
2. first page rankings;
3. any specific search ranking;
4. any specific Google Business Profile position;
5. inclusion in Google’s index;
6. inclusion in AI-generated answers, AI Overviews, chatbot responses or generative search results;
7. any specific level of traffic, enquiries, sales, leads, revenue or conversions;
8. that rankings, visibility, traffic or enquiries will not decrease;
9. that competitors will not outrank you;
10. that search engines or AI platforms will interpret, display, cite or recommend your content in a particular way.

Any SEO, GEO, LLMO, ranking, traffic, enquiry, conversion or revenue forecast is an estimate only and is not a guarantee.

You acknowledge that performance can be affected by factors outside our control, including algorithm updates, competitor activity, market conditions, website history, domain authority, content quality, technical restrictions, hosting performance, user behaviour, platform policy changes, client approvals, client delays, tracking limitations and third-party systems.

12. Google, Search Engines and Third-Party Platforms

We are not Google, Bing, Meta, OpenAI, Anthropic, Perplexity, Apple, Microsoft, LinkedIn, Trustpilot, review platforms, hosting providers, domain registrars, plugin providers, analytics providers or any other third-party platform.

We are not responsible for:

1. search engine algorithm updates;
2. ranking changes;
3. indexing delays or refusals;
4. penalties caused by historic website activity or third-party activity;
5. suspension, rejection or restriction of Google Business Profile listings;
6. changes to AI-generated search results;
7. downtime or failure of third-party services;
8. loss of access to third-party accounts;
9. changes in third-party pricing, policies, APIs, features or terms;
10. inaccurate data reported by third-party analytics, SEO or AI visibility tools.

13. Website Design and Development

We will provide website design and development services using reasonable care and skill.

Unless agreed otherwise, website work will be developed for modern, supported browsers and commonly used device sizes. We do not guarantee identical appearance across every browser, device, operating system, screen size or legacy browser.

You are responsible for reviewing the website during development and before launch. Once you approve the website for launch, any further changes may be treated as additional work unless covered by a support or maintenance agreement.

Unless expressly agreed in writing, website development does not include custom functionality, third-party integrations, data migration, content population, legal policy drafting, SEO campaigns, accessibility audits, copywriting, photography, videography, hosting, email setup or ongoing maintenance.

14. Website Launch and Acceptance

A project will be treated as accepted when any of the following occurs:

1. you confirm approval;
2. you request launch;
3. you make final payment;
4. the website or deliverable is used publicly;
5. seven days have passed since delivery or launch without written notice of material issues.

Minor issues, snagging items or small corrections do not delay acceptance of the overall project unless they materially prevent the agreed service from being used.

15. Revisions and Change Requests

The number of included revisions, if any, will be stated in the proposal, estimate or statement of work.

Additional revisions, changes in direction, new design requirements, additional pages, new functionality, third-party integrations, copy changes, structural changes or work outside the agreed scope may be charged separately.

We will notify you where a requested change is likely to incur additional cost.

16. Hosting, Domains, DNS and Email Services

Where we provide or manage hosting, domain, DNS, email or related technical services, these may depend on third-party providers.

We are not responsible for downtime, outages, cyber incidents, service disruption, email delivery issues, DNS propagation delays, domain registrar issues, third-party platform failures or matters outside our reasonable control.

Unless expressly agreed in writing, you remain responsible for maintaining access to your domain registrar, email provider, hosting provider, Google account, analytics account and other business-critical accounts.

If a domain name, hosting account, mailbox, DNS setting or third-party account expires, is suspended, is cancelled or becomes inaccessible due to non-payment, incorrect contact details, client action, provider action or failure to renew, we are not liable for any resulting loss or disruption unless caused directly by our failure to use reasonable care and skill.

17. Maintenance and Support

Maintenance and support services only include the tasks expressly agreed in writing.

Unless otherwise agreed, maintenance does not include major redesigns, new features, new pages, SEO campaigns, content writing, malware recovery, third-party platform disputes, hosting migration, custom development, plugin conflicts, licence costs or repairs caused by unauthorised changes.

If your website is changed by you, your staff, another supplier, a plugin, a third-party system or an unauthorised user, any investigation or repair work may be charged separately.

18. Security and Backups

We will take reasonable care when providing technical services, but no website, server, email account, plugin, CMS, integration or online system can be guaranteed to be completely secure, uninterrupted or error-free.

Unless a backup service is expressly included in your agreement, you are responsible for maintaining your own backups.

We are not liable for loss of data, loss of files, hacking, malware, unauthorised access or recovery costs except to the extent caused directly by our failure to use reasonable care and skill, and subject to the liability limits in these Terms.

19. Third-Party Costs, Licences and Materials

You are responsible for all third-party costs unless expressly included in our quotation.

Third-party costs may include hosting, domains, stock imagery, fonts, plugins, themes, APIs, software licences, email services, payment gateways, CRM tools, subscriptions, advertising spend, premium tools, SSL certificates, legal documents or specialist services.

Third-party products and services are subject to their own terms, pricing, availability, licensing restrictions and usage limits.

We are not liable for third-party price increases, licence changes, product withdrawal, compatibility issues, provider outages or changes to third-party terms.

20. Intellectual Property and Ownership

Unless otherwise agreed in writing, all intellectual property rights in our pre-existing tools, processes, know-how, code libraries, frameworks, templates, methods, systems, documentation and internal resources remain owned by us.

Once all invoices relating to the relevant project have been paid in full, you will own or receive a licence to use the final website design, written content and project deliverables created specifically for you, subject to any third-party rights, licences or restrictions.

We may reuse general knowledge, techniques, ideas, structures, code patterns and experience gained during the project, provided we do not disclose your confidential information.

We reserve the right to display completed work in our portfolio, case studies, marketing material, social media and proposals unless you request otherwise in writing.

Ownership of deliverables does not transfer until all outstanding invoices, expenses and third-party costs relating to the relevant work have been paid in full.

21. Open Source and Third-Party Code

Some websites, systems or deliverables may include open-source software, third-party libraries, plugins, frameworks or code components.

Such components are subject to their own licences and terms. We do not sell or transfer ownership of third-party or open-source components, but we may incorporate them into a project where appropriate.

You are responsible for complying with any third-party licence terms that apply to your ongoing use of such components.

22. Confidentiality

Each party agrees to keep confidential any confidential information received from the other party and not to disclose it except where required for the performance of the services, by law, or with the other party’s consent.

Confidential information does not include information that is already public, independently developed, lawfully received from another source, or required to be disclosed by law or a competent authority.

23. Data Protection

Where we process personal data on your behalf, both parties agree to comply with applicable UK data protection law.

You are responsible for ensuring that your website has appropriate privacy notices, cookie notices, consent mechanisms, lawful bases, data processing arrangements and policies for your business.

Unless expressly agreed in writing, we do not provide legal advice on privacy, cookies, PECR, GDPR or regulatory compliance.

You are responsible for ensuring that any data, mailing lists, customer records, analytics, tracking tools, forms, automations or integrations used by your business comply with applicable data protection and privacy laws.

24. Accessibility and Legal Compliance

We can provide accessibility, compliance and best-practice support where agreed, but unless expressly stated in writing, we do not guarantee that a website, document, system or piece of content complies with every legal, accessibility, industry or regulatory requirement.

You are responsible for obtaining legal advice where your website, content, business, sector or marketing activity is subject to specific legal or regulatory requirements.

25. Advertising, Tracking and Analytics

Where we assist with tracking, analytics, advertising pixels, conversion tracking, search console tools, tag managers or similar services, we do not guarantee that tracking will be uninterrupted, complete, accurate or accepted by third-party platforms.

You are responsible for ensuring that tracking technologies, cookies, consent banners, privacy notices and marketing activity comply with applicable laws and platform policies.

We are not responsible for loss caused by incorrect analytics data, missing tracking data, attribution issues, platform reporting errors, advertising account restrictions or changes to third-party tracking systems.

26. Limitation of Liability

Nothing in these Terms excludes or limits liability for:

1. death or personal injury caused by negligence;
2. fraud or fraudulent misrepresentation;
3. any liability that cannot legally be excluded or limited.

Subject to the above, we will not be liable for:

1. loss of profit;
2. loss of sales;
3. loss of revenue;
4. loss of business;
5. loss of anticipated savings;
6. loss of goodwill or reputation;
7. loss of rankings;
8. loss of traffic;
9. loss of enquiries;
10. loss of data;
11. loss caused by third-party platforms;
12. indirect, consequential or special loss;
13. business interruption;
14. loss arising from search engine, AI platform or algorithm changes.

Subject to the above, our total aggregate liability arising out of or in connection with any project, service, agreement or claim shall be limited to the amount paid by you to us for the specific service giving rise to the claim during the 12 months immediately before the claim arose.

For one-off projects, our total liability shall not exceed the total fees paid by you for that specific project.

27. Indemnity

You agree to indemnify and hold us harmless from and against any losses, claims, damages, liabilities, costs and expenses arising from:

1. materials, content, images, data or instructions supplied by you;
2. claims that your products, services, website content or business activities are unlawful, misleading or infringe third-party rights;
3. your failure to obtain permissions, consents or licences;
4. your breach of these Terms;
5. your use of the deliverables after approval or contrary to our advice;
6. claims arising from content, materials or website changes made by you or another supplier.

28. Termination

Either party may terminate an ongoing agreement by giving 30 days’ written notice unless a different notice period is stated in the proposal, statement of work or agreement.

We may terminate or suspend services immediately if:

1. payment is overdue;
2. you breach these Terms;
3. you fail to provide required information, access or approvals;
4. continuing the work may expose us to legal, regulatory, security or reputational risk;
5. you request unlawful, misleading, infringing, unethical or harmful work.

On termination, you must pay all fees, expenses and third-party costs incurred up to the termination date, including any committed costs that cannot reasonably be cancelled.

29. Cancellation or Paused Projects

If you cancel, delay or place a project on hold, we may invoice for all work completed, time spent, expenses incurred, third-party costs committed, and any unpaid project milestones that have become due.

Deposits, setup fees, strategy fees, discovery fees and third-party costs are non-refundable unless otherwise agreed in writing.

If a project is paused for more than 30 days due to client delay, we may revise timelines, pricing and availability before resuming work.

30. Force Majeure

We will not be liable for delay or failure to perform caused by events outside our reasonable control, including internet outages, hosting failures, cyber incidents, third-party platform failures, strikes, illness, fire, flood, war, civil disorder, power failure, government action, supplier failure, changes in law, acts of God or other events beyond our reasonable control.

31. No Partnership or Employment Relationship

Nothing in these Terms creates a partnership, joint venture, employment relationship or agency relationship between you and us.

32. Notices and Communication

Notices, approvals, instructions and project communications may be sent by email unless a proposal or agreement states otherwise.

You are responsible for ensuring that we have up-to-date contact details for your business and that our emails are monitored and not blocked by spam filters.

33. Entire Agreement

These Terms, together with the relevant quotation, proposal, statement of work, invoice or written agreement, form the entire agreement between you and us for the relevant services.

You acknowledge that you have not relied on any statement, promise, forecast, ranking estimate, traffic estimate, revenue projection or representation unless it is expressly included in the written agreement.

Nothing in this clause excludes liability for fraud or fraudulent misrepresentation.

34. Severance

If any part of these Terms is found to be invalid, unlawful or unenforceable, the remaining provisions will continue in full force and effect.

35. Changes to these Terms

We may update these Terms from time to time. The version that applies to a project or service will normally be the version in force at the time the relevant quotation, proposal, order, renewal or invoice is accepted, unless otherwise agreed in writing.

36. Governing Law and Jurisdiction

These Terms are governed by the laws of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction over any dispute arising out of or in connection with these Terms, unless applicable law requires otherwise.

37. Contact Details

If you have any questions about these Terms and Conditions, please contact:

CG Web Design Limited trading as Forwardify
44 Mill Way, Rickmansworth, WD3 8QP
Email: hello@forwardify.com
Website: forwardify.com